PURPLE was founded in 2017 at the intersection of industrial design, streetwear and luxury fashion. A collective of friends and industry veterans sought out to launch a collection of men’s denim and luxury basics.
We set out to solve a personal problem: men’s denim at the contemporary price point is simultaneously too simple and too complicated. Innovation shouldn’t be limited to designer denim, we thought. So we spent several years traveling the world to find the right production partners that allow us to create an accessible product with top-quality hardware, designer fits and innovative details.
In our time in the menswear industry, countless trends and movements have come and gone. But one thing has largely stayed the same: denim is the anchor of the modern man’s wardrobe. PURPLE is dedicated to making that anchor more interesting.