A DJ, collaborator, art director and fashion designer, the talented designer that is Heron Preston seeks inspiration through sustainability and technology. Preston uses fashion and design to address environmental issues and destructive practises the fashion industry creates. As a result, his work speaks to the next wave of culture, innovation, environmental responsibility and human impact.
Graduating from a Parsons School of Design in New York City in 2008, Preston went on to work for fashion power houses such as Nike and Kanye West, before founding his own label in 2016. This brand has many signatures touches, such as the Heron bird, the carrot orange hue brand patch and the Cryillic word for 'style'. Keep your eye out for these touches to spot this iconic collection.