Founded in 1983 by Franco Moschino, the inimitable Italian label's motto was “fashion should be fun and should send a message”. A highly regarded brand throughout the fashion world, Moschino offers a quirky and tongue in cheek version of catwalk style, especially in their unique printed t-shirts and sweatshirts. Love Moschino is a diffusion which was originally launched in 1986 under the name Moschino Jeans, until it was relaunched in 2008 under it's current title.