Nudie Jeans' first Spring/Summer 2026 drop has arrived at HEMINGCO., with the standout being the brand new Rad Rufus loose fit jean. Available in 3 colourways, Everivory, Indigo Blues and Blue Soil, we are incredibly excited about the new jean and the opportunities it presents for us to expand the jean collection we offer. While not as wide as our True Religion jean collection, it is significantly wider in fit than the Emporio Armani J45 regular fit or even Nudie's own Solid Ollie, both in the waist and the taper.
These jeans are crafted from 14.9 ounce rigid organic cotton and denim. This allows for the denim to sit on your waist in a comfortable yet stern fit to ensure security in the waist area. Thick denim is important because it also makes sure you're getting the quality your money deserves when you plan to spend £145 on a pair of jeans, as well as ensuring that any washes you do to your denim (which we don't recommend doing for the first 6 months of wearing, yes, seriously) retain its shape and structure without losing the quality and fit that you become accustomed to when wearing them for a prolonged period of time.
Rad Rufus jeans are structured to a high waist fit, with a straight leg body along the core of the denim with a regular leg opening. This means that they aren't designed to be fitted or a slim structure but instead to be much more relaxed on the thigh and ankle. This would be paired perfectly with a high rise boot, such as a G.H Bass boot, Timberland's classic 6 Inch Boot or a more traditional Chelsea boot, where the jean can sit really nicely above the high rise of the shoe while not taking away from the impact of the shoe on your overall fit.
For the denim lovers who enjoy the intricacies of Nudie's impeccable crafting of jeans, Rad Rufus jeans feature a faded orange thread at the seams, a Nudie favourite, copper trims on the pocket, a button fly for stern access and stability and a Jacron patch of the Nudie Jeans 'N' logo on the back waist. These fine details perfectly encapsulate the detail and expert craftsmanship of Nudie Jeans' designing and formation of their products, showing why, as a brand, they are significant Staff Favourites.
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