Summer is (ever, ever so slowly) on the horizon. The sun did in fact shine for a couple of days early last week, before the rain brought us all straight back down to reality. However, if you're as prepared for some sun as I am, the brief couple of days of sun only amplified what I'm sure the majority of the country has been feeling, probably since February... summer's on its way.
We at HEMINGCO. are well underway with our Spring/Summer 2026 preparation. The first drop from Sandbanks has been flying off our shelves both in-store and online since its arrival just 10 days ago, and we are expecting deliveries from Emporio Armani, Hugo Boss, Aquascutum, Colorful Standard and more within the next 8-10 week period. The staff in particular are very excited with what is to come from our brand collection, and this summer's colour pallet is one that will stand out for a long time...
It's sage and blue season, baby!
Our colour pallet for the season is a beautiful assortment of, among other colours, sage and blue apparel pieces that are designed to embrace the warmth and positivity of the summer heat in some beautiful items of clothing, just for you for that afternoon party, trip down the pub or lounging on the beach. These colours are fantastic options as they brighten up our store, your wardrobe and the summer vibes that come with some good music, good drink and good company. They're also very transferable in relation to what you can wear these colours with, as sage and blues go well with almost any colour bottom, whether it's a jean, trouser or short, ensuring that you are getting worthwhile use for your money with the apparel.
We have already began expanding this pallet with our first delivery, with Sandbanks quickly engulfing with their Sage, Crystal Blue and brand new Dusty Blue colourways. We will be expanding upon this selection in future Sandbanks drops, with polo shirts, beach shirts, shorts and swimwear all to come in embracing this stunning summer collection from the rapiud-growing, HEMINGCO. best-selling British brand so far.
What's to come can only be described as a plethora of wonderfully bright summer pieces from some of our stalwart brands. For the keen eye among you, Aquascutum have recently launched a beautiful Sage colourway for the Summer season, and we are anticipating tees, polos and even coats in their deliveries to be arriving soon. Hugo Boss' Summer collection is packed with gorgeous blue variations, with turquoise, aqua, pastel blue and light blue pieces expected to be arriving soon across a wide range of apparel. Emporio Armani have released a new light blue heavyweight t-shirt that should be arriving at HEMINGCO. soon. A more relaxed version of an Armani tee in comparison to their usual work, the heavy jersey cotton is bound to be a fast seller due to its easier cut and wonderful colour. Colorful Standard continue their record as one of the brightest brands around, with their Polar Blue brightness contrasting well with Petrol Blue and Navy Blue arrivals due to hit our store very soon.
For the non-sage or non-blue among you, there is no need to panic! We continue our reputation as a store that not only likes but embraces a variety of colours, with mainstay whites, greys and blacks set to return as always, alongside recent recurring favourites in beige and brown also due in as per usual. We are very much looking forward to our Summer deliveries. Keep an eye on our social media and website for the new arrivals, as once they're gone, they're gone.
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